After reading all these posts, I’m sure you already have a game plan for releasing an app. But will the profit actually cover all the costs? It’s safe to assume that creating a game will cost you around 40k if you are using coders and resources in first world countries.(A lot less if you’re able to go over seas and higher coders / workers there)
First let’s look at the big releases so far, ones that have made in the millions.
Infinity Blade made $10 million in 7 months with 40% coming from in app purchases. Its sequel raised it another 20 mill.
Cut the rope sold 3 million games in 6 weeks @ 1.00 a sell, minus apple’s 30% cut, that’s not too shabby.
Jetpack Joyride saw 350k downloads in a week, so with ads in place and in app purchasing - it’s bound to be making quite a lot.
Order & Chaos made $1 in 20 days with a 6.99 game. Assuming that’ all without in app purchases, then they sold about 7k games.
Then we have some indie games:
World of Goo
Released at $10.00 first, then got a price cut of $5.00 to then sell and make more money than the original $10.00 price. It then got featured by apple which got it to sell 125k in its first month.
Tiny Tower
Supported by in app purchases, built by a publisher that already had a successful game (Pocket Frogs) got it to the 1 million download mark in 4 days with 2.6% of their users buying in app purchases.
The Heist
Sold 500k in a week. They had a 500k user database that received a newsletter of the launch which sure enough helped spark that number. Already released an app that had 3 million in sales.
Then we have people that released big with their first release.
Tiny Wings
Sold more than 3 million copies, all build by one man and was first place in the app store for more than 2 weeks.
Trainyard
Made it to first place in the American app store and earned $40 to $50k per day.
Then we have reality.
The average game gets about 300 or so downloads. Teaming up with a publisher can push those numbers a lot higher, but it also requires teaming up with someone that knows what they’re doing and has a record that proves it. Yes, there is money to make in the app store. But it’ll take more than just luck to get you there.